Social media posting involves not only setting up profiles across many social
media networks for your business, but also posting regularly. Social media posting
has many benefits for any type of business. Small businesses and large
corporations across all industries will reap the benefits of regularly posting to
social media. However, those benefits may differ slightly depending on the
industry.
Social Media Posting for Local Businesses
Small business owners are always looking for new and innovative ways to make
potential customers aware of their brand. Social media posting gives small
business owners the opportunity to not only interact one-on-one with their current
client base, but with new customers, as well. Local businesses actually have an
advantage over large companies when it comes to social media posting. The
effectiveness of social media posting boils down to engagement. Local businesses
are already community-driven and individual-focused. Taking that engagement
online allows local businesses to make that personal connection with even more
new customers.
Social Media Posting for Coaches and Consultants
Coaches and consultants often tout the benefits of social media posting, but it’s
equally important that these individuals regularly post on their professional social
media profiles. Social media posting can help coaches and consultants establish
themselves as a think-tank, and as a professional who has the creative solutions
other businesses and individuals need. Social media posting allows coaches and
consultants to establish their expertise, fine-tune their brand identity, and get to
know their followers. All of these benefits mean a boost in business for coaches
and consultants.
Social Media Posting for Fortune 100 Companies
Fortune 100 companies and other large corporations also have an advantage when
using social media posting to boost business. Companies such as Walmart,
Amazon, and Apple are already very recognizable. These companies often do not
have to try and reach their existing customers and potential leads because their
audience often comes to them. Social media posting for large enterprises is also an

enterprise all of its own. These companies have the resources, and the need, to
operate on many different social channels in different languages and regions.
However, large corporations also face unique challenges when using social media
posting. The bigger a company is, the more social media users expect from the
account. Entire teams dedicated to a company’s social media posting are often
required to make sure the most creative content is getting to users.
The Bottom Line
If you are the owner of any type of business, it is critical that you are on social
media and use posting to your advantage. For local business owners, coaches and
consultants, and corporations, it is even more important.