Social posting involves posting to your social media accounts regularly, increasing
your chances of interacting with your audience. There are hundreds of social media
platforms you can use, and it is always a good idea that you are visible and active
on at least a few of them. The ones you choose, though, will have a direct impact
on whether you get the results you are currently hoping for. Below are the six
social media platforms that are worth serious consideration.
Facebook (Meta)
With so many new social media sites emerging all the time, Facebook’s user base
has significantly slowed down over the past few years. Still, there are 1 billion
active users on the site every day. Given that staggering statistic alone, it’s easy to
see how social media posting on Facebook can help your business target your
audience and get new customers. Once you have caught the attention of your
audience on Facebook, you can then interact with them on a personal level with
private group chats.
Instagram
Within two months of this platform’s launch, it already had over one million users.
More than a decade later, over 1 billion users log onto the site every day, which
beats Facebook. Social media posting on Instagram provides your followers with
highly appealing visuals, and the stories feature allows you to literally show users
the benefits of your business rather than tell them. The former is always more
effective than the latter.
Twitter
Twitter had an advantage from the very beginning by limiting the characters
allowed in a single tweet. That cancels out the “noise” that is often found on other
platforms and allows you to get your message out easier when using social media
posting on the site. The ability to use hashtags and tag other people also gives you
a free way to target your audience.
LinkedIn
LinkedIn has become the go-to site for professionals to network, for prospective
employment candidates to find jobs, and for employers to advertise new positions

to those candidates. People don’t generally go to LinkedIn for funny or
entertaining content. As such, social media posting on LinkedIn is more effective
for B2B companies and for those who want to network within their own industry.
Pinterest
Pinterest is one of the leading social media platforms for local businesses, but it is
highly dependent on the industry you are in. The majority of users are millennials
and women between the ages of 25 and 54. Still, 40 percent of Pinterest’s new
users are men, and that number continues to rise.
Google Business Profile
Using Google Search and Maps, you can post to Google Business Profile
publishing your events, offers, products, and services. You can also post pictures of
your business and professional activities, which users always prefer over text.
Social media posting on this site also includes responding to reviews left on your
Google Business Profile. This increases engagement and ultimately draws in more
customers.
The Bottom Line
When using social media posting to promote your business, you have hundreds you
can choose from. The important thing to remember when narrowing the selection is
to know which platforms has the most social media users, and which ones make
the most sense for your brand.